Exhibition Design

Sicam 2024

Drawing Inspiration from Nature's Layers

For our client, who operates as a leading brand in the forest products industry, a unique stand design was created inspired by nature's layered structure and imperfect beauty. While the design language combines nature's layered texture with a modern architectural interpretation, it aimed to transform the brand's "Following the Tree's Path" motto into a spatial experience.

In the layout of the exhibition areas, inspiration was drawn from the abstracted forms of tree bark in nature. While creating exhibition elements with layered, organic lines on vertical surfaces; a strong exhibition band was designed horizontally that brings dynamism and integrity to the space. In these exhibition areas, moodboard areas enriched with wooden panels of different textures and surface properties were established, presenting the diversity of the product range to visitors in an impressive way.

A special installation was designed in one of the facade modules to display the color scale. This work created a visual focal point that highlights the brand's color diversity and production sensitivity. During the design process, our client's product range, brand identity, and exhibition visitor profile were analyzed in detail; creating a strategic layout plan that would not only be aesthetic but also establish a strong connection with the target audience.