Interpreted with Nature's Forms
This exhibition design, created for a dealer of a leading brand in the forest products industry, aimed to transform the brand's connection with nature into a spatial language by drawing inspiration from tree bark and hexagonal geometry in nature.
In line with the "imperfect beauty" concept that forms the starting point of the design, the hexagonal form was fragmented and reinterpreted, spreading throughout the exhibition area in a holistic composition. Middle modules, counters, seating areas, and facade elements were designed with derivatives of this form.
Naturalness and sustainability were prioritized in material choices. The use of raw MDF emphasized the brand's environmentally conscious approach, while the simplicity in surface textures allowed the products to stand out.
"Living walls" were designed at the entrance of the exhibition area to highlight the user experience. These areas served as discovery spaces where visitors could tactilely experience the brand's panel surfaces, combine different textures and colors, and assimilate them with decorative elements.
The color palette was selected in relation to the product range that the client prioritized for promotion. While using bright and natural tones, accent colors were used for specific products.
Exhibition Design
Greece
January 2024
88 m²