Exhibition Design

Silmo Optical Fair

An Innovative Vision that Transforms Brand Power into Space

This special stand, designed for an optical glass manufacturer that embraces a leadership vision in its industry, was created with a strong design language that reflects the brand's innovative identity and competitive stance. Using LED lighting, metallic foil surfaces, and dynamic red foil details, we effectively highlighted technology, energy, and the brand's challenging attitude in the industry.

In the stand design, a clear spatial organization was created for different functions such as product display areas, customer reception and rest areas, VIP rooms, and training areas. The circulation was designed to allow visitors to move within the stand in a fluid and experience-focused manner; thus, each visitor could experience both the brand and the products in a natural flow.

The large LED screen in the entrance area strengthened the digital perception of the stand by being supported with production videos and brand promotional films. Thanks to the interaction of metallic surfaces with light and the energetic emphasis of red foil details, the brand's innovative, powerful, and industry-leading identity was transformed into a visual experience.