Trade fair stand design

Stella Dekor

For STELLA, an edge banding manufacturer and mdflam-suntalam dealer, we designed a stand where every detail was shaped with a product-focused vision.

The ceiling underside of the stand was transformed into a spatial element, inspired by the flexibility of edge banding. The rectangular plan scheme created a balanced and clear form, defined by two symmetrical facades.

All structural elements of the stand were conceived as product displays; thus, architecture became the exhibition itself. With the motto of inspiring designers, edge bands were displayed in different sizes and forms. Patterned products were displayed thick and large, while solid colors were displayed thinner on posts.

In the "Sections from Nature" areas, vertical walls were created entirely from edge bands, forming a layered background. The installation, completed with panels positioned in front of these walls and the edge bands surrounding them, highlighted the brand's innovative approach and material knowledge.

Table surfaces were transformed into brand communication areas by creating details from edge bands.