Showroom Design

Stella Showroom Project

In the showroom we designed for Stella, we created a holistic display language that transforms the character of the product into space.

Forms inspired by the curved structure of edge bands define the entire spatial concept, from display elements to seating areas. Patterned products are displayed with bobbin forms, while solid edge bands are exhibited with display modules that also function as separators, offering both a functional and legible experience.

The swatch panels, designed to be adaptable to future dealer display areas, support the brand's scalable showroom vision, while the living area positioned at the center invites users to establish a direct relationship with the product.

The Perfect Finish module transforms the flawless harmony between panel and edge band from a technical detail into a spatial narrative.

This project brings together Stella's focus on speed and quality with a minimal, fluid, and powerful spatial experience.