Product Design

EBEBEK × MOTHERCARE | SHOP-IN-SHOP

In the project we developed for E bebek, we transformed the existing store modules into the Mothercare Shop-in-Shop system, bringing textile and commercial/accessory products together under a shared architectural language.

With a highlighted-product approach, we created strong focal points for selected products while designing a flexible, repeatable display system that required minimal intervention to the existing structure.

Ahead of the launch, the concept was implemented in 44 ebebek stores across 15 cities.