Showroom Design

ByBone Factory Showroom

This showroom, located at ByBone's production center, was designed with a holistic approach that brings the brand's contemporary and minimalist aesthetic to the space.

The axis that forms the backbone of the design creates a natural circulation flow in the space by extending inward and outward. It offers visitors a guiding yet free circulation area.

Each product module in the showroom was designed to create unity with each other; at the same time, it was differentiated in accordance with the character of the collections. In material selections, tonal harmony, soft transitions and simple forms were prioritized; the aim was to keep the products in focus.

In order to enrich the visitor experience, mix & match areas were placed at two different points of the showroom. These areas create an interactive discovery environment while offering visitors the opportunity to combine their selected products and take a short break.